I've got the World on the String– Vincent Ding


Role : Director, Animator

Credits

Directed by Nitcha Tothong (fame)
Produced by Whiteline Productions
Co–producer: Narissara Thanapreechakul, Nitcha Tothong (fame)
Creative Direction and Animation Direction: Nitcha Tothong (fame)
Concept Dev: Nitcha Tothong (fame), Jan Suphitcha
Illustration and 2D Animation: Nitcha Tothong (fame), Jan Suphitcha, Atchareeya Jattuporn, Nok Jangkamolkulchai
Stylist: Darunee Jaroonrueng
Videographer: Arseniy Grobovnikov
PA: Kengchakaj Kengkarnka
Location: Stoodio One

The second single from the debut album of Vincent Ding, a Taiwanese American vocalist who wants to bring an appreciation of Jazz music to the youth.

The direction of this song is bright, imaginative, and playful. We designed string as another abstract main protagonist along with the artist. The string shift, shapes, transform and form its own behaviors implying an invisible connection between the main character(Vincent) and another person, representing the feeling of being in a relationship through actions like following, falling, pushing, and pulling.




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